When talking about the Survival Guide, I have heard from several people some strikingly similar opinions. The first and the second sentences are usually something like “I agree with [the author: Ad]…” or “I checked it for preparing one of my presentations. It was rather helfpul…”. By the third sentence, many readers whom I talked to cannot avoid expressing their surprise about the style of the book. Here are some examples:”It is written in a very strange way.” “I did not like the [imperative] tone.” “Ad must be a tough guy.”