I suppose that your paper has been accepted for publication in a scientific  journal. You successfully rebutted all the comments of the referees. Great.

But now, what do you do next?  Just and wait and sit for you to become famous automatically? It depends on the quality of the paper. If this was just a middle-of-the-road paper spending time on its promotion seems a waste. But what if you are very proud and you are convinced this really is an important result? An interview on national tv would be great.

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Summary
Reed-Elsevier’s daughter Elsevier has introduced as an experiment a new way of publishing science. The “paper” is now basically a website, in which the idea of a linear text is abandoned. The web interface implements access to text fragments, graphs, supplementary material, interview with an author, through hyperlinked tabs and mundane hyperlinks. In my opinion this development is a step backward and scientist should avoid publishing their material this way.

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